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Why Penticton

Why choose Penticton for your next event?

Penticton has so much to offer those visiting for events. With our beautiful beaches and lakes, bountiful wineries & breweries, and lively arts, culture and culinary scenes, Penticton is a year-round destination for conventions, shows, meetings and more.

We invite you to experience our incredible city.

Top 10 reasons to choose Penticton

1. Meet in Penticton is here to help

Our city has a full-service convention bureau to help event planners and professionals bring your unique vision to life.

Meet in Penticton can help with:


  • RFP Distribution & Facilitation
  • Bid Development
  • Supplier Information
  • Off-site Activities & Programs
  • Site Tours & Custom FAM Tours
  • Leisure Packages

2. A highly desirable destination

Our thriving local wine and craft beer scene is a major driver of event attendance. In fact, Lonely Planet travel guide named Penticton Canada’s Craft Beer Capital.

80+ Wineries within a 20-minute drive of Penticton.

8 Award-winning Craft Breweries to discover.

3. Our location is truly unique

Located in the heart of the stunning South Okanagan region of British Columbia, Penticton is truly a place like no other.

Did you know?

Penticton is one of only two city’s in the world that is situated between two lakes – Okanagan Lake and Skaha Lake.

4. We have amazing weather

Penticton has some of the best weather in the country. With our sunny summers and mild winters, it’s a beautiful place to visit any time of year.

Penticton averages 304 sunny days per year.

On average, Penticton only gets 15” of rainfall all year.

5. Endless activities to experience

Penticton is unparalleled when it comes to our vibrant arts & culture, world-class culinary delights and limitless outdoor recreation.  

There’s so much to explore!

  • Beaches & Lakes
  • Channel Float
  • Markets & Orchards
  • Cycling & Mountain Biking
  • Winter Activities at Apex Mountain

6. It’s wonderfully walkable

As a city that proudly promotes sustainable travel, Penticton strives to be fuel free…almost. Our city’s compact layout encourages visitors to explore by foot, bike or even paddle!

Fun Fact

It’s less than 7 km between the north and south end of Penticton.

7. We’re all about delivering value

Offering a competitive edge in room rentals and food & beverage services, the Penticton Trade & Convention Centre provides a cost-effective solution for events of all sizes.

“We are committed to affordability without compromising quality.”
– Laura Hunt, Sales/Marketing Manager

8. Getting here is a breeze

Whether you’re driving in on Highway 97, or arriving on a flight to either the Penticton or Kelowna airport, Penticton is really easy to access.

Are we there yet?

  • Just a 4 hour drive from Vancouver
  • Only 45 minutes from Kelowna
  • Penticton Airport is just 10 minutes from downtown

9. Accommodations are nice and close

Adjacent to the convention centre, the new 121 room Four Points by Sheraton includes a rooftop patio with cocktail bar and food service – perfect for networking. There are also plenty of other hotel options nearby.

900+ hotel guest rooms are available within a 10-minute walk of PTCC.

10. There’s always something happening

Just down the the street from our convention centre is the South Okanagan Events Centre (SOEC) which boasts a 5,000-seat arena. Catch a hockey game, attend a concert or utilize their space to expand your event possibilities.

See you there!


Penticton is home to over 30 annual major events and festivals.